Amplifying Black Voices through the #YouTubeBlack Voices Fund

July 2024

UpSkill Universe collaborated with YouTube to design and deliver a comprehensive program supporting Black creators as part of the $100 million #YouTubeBlack Voices Fund initiative.

Challenge

YouTube aimed to center and amplify Black voices on its platform, with a goal to reach 500 creators and artists over three years. The challenge was to create a program that would empower Black creators, build trust, and help them succeed on the platform.

Solution

UpSkill Universe developed a year-long program including a Creator Summit, mentorship opportunities, YouTube University Certification, fireside chats, collaboration sessions, and mental health support. The program culminated in a Creator Film Festival and Awards Show.

90%

program satisfaction rate among participants

> 30%

growth in revenue and earnings for participating creators by the end of the 12-month program

95%

of participants reported feeling more empowered and confident in their ability to succeed on YouTube

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