Empowering Adidas’ Brand Activation Team
July 2024
UpSkill Universe equipped adidas' Brand Activation team with the essential social media marketing skills to drive impactful campaigns and build better relationships with agencies.
Challenge
Adidas, the largest sportswear manufacturer in Europe, was looking to strengthen its brand presence and stay ahead in the rapidly evolving digital landscape. As a company committed to continuous improvement, adidas recognized the need to upskill its Brand Activation team in the latest social media marketing techniques. Despite their team’s expertise, they faced the critical challenge of keeping up with the ever-changing social media landscape and leveraging these platforms to deliver personalized, engaging campaigns.
Solution
UpSkill Universe collaborated closely with adidas’ key stakeholders to design a tailored and immersive one-day social media workshop. Our expert trainers provided a comprehensive program covering the social media landscape, content strategies, persona development, paid social advertising, KPIs, and measurement techniques. Attendees received hands-on training, tools, and continuous support to seamlessly implement their newfound skills into their everyday workflows.
100%
of attendees said their expectations were met
98%
were likely to recommend the workshop to a colleague
96%
were likely to implement the learnings in their roles
“UpSkill Universe’s expert trainers not only provided us with a deep understanding of the latest social media technologies but also equipped us with the practical skills to integrate these tools seamlessly into our campaigns. The results have been nothing short of remarkable – increased customer engagement, improved ROI, and a newfound ability to deliver truly personalized experiences that resonate with our audience.”
– Charlene S, Brand Activation Digital Manager, Adidas
