Revolutionising Marketing Through Data-Driven Strategies
July 2024
UpSkill Universe empowered HRA Pharma with advanced digital marketing skills, resulting in significant revenue growth and improved customer engagement.
Challenge
HRA Pharma, recently acquired by Perrigo, faced declining engagement rates and ineffective marketing campaigns due to a lack of personalised, data-driven marketing strategies. The company needed to bridge this competency gap to improve market performance and stay competitive in the fast-paced consumer healthcare industry.
Solution
UpSkill Universe delivered a comprehensive training programme across 7 countries, catering to 206 employees from entry-level to senior leadership. The programme comprised 36 groups of 5-10 learners, engaging in hands-on digital marketing training. UpSkill Universe developed a tailored content suite of 9 modules focusing on advanced data analytics and consumer behaviour analysis, accessible via the iDevelop platform. The programme challenged participants to apply their learning to real-world scenarios and think creatively, ensuring practical skill development.
€3.5
million annual revenue increase
90%
increase in applying data-driven marketing strategies
25%
increase in customer engagement metrics in digital channels
“UpSkill Universe are a professional, confident yet considerate organisation that puts focus on the interaction and relationship with its clients. They provided high-quality training in a challenging virtual environment, they listened to feedback, adapted quickly and delivered to our expectation.”
– Adam H, Global Head of People Development, Perrigo (HRA Acquisition)
