Empowering Women of Colour in Business

July 2024

UpSkill Universe partnered with Santander to create a pilot initiative supporting Women of Colour business owners through targeted financial education and guidance.

Challenge

Santander needed to establish itself as a trusted source of financial information for Women of Colour entrepreneurs while addressing unconscious bias among Business Banking Managers. The challenge was to create a comprehensive program that would support female black business owners and improve their access to financial resources and advice.

Solution

UpSkill Universe developed a series of one-hour webinars and fireside chats covering key topics such as growing finances and demystifying business debt. The program also included panel discussions featuring successful female Black business owners sharing their experiences and insights.

77%

average satisfaction rate with the training

72%

of participants likely to recommend the sessions to others

100%

of participants reported that the content and delivery met their expectations

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